Southern Aluminum names former Marriott International Global Discipline Leader as first Chief Brand Officer.

Posted 08/25/2020

Southern Aluminum is pleased to announce Andrew Moffett has recently joined the company in a newly-created Chief Brand Officer position.

Andrew will be responsible for defining and elevating the brand strength of Southern Aluminum’s growth plan to include culture, innovation, company branding, and messaging. He will position the company’s vision and strategy to both employees and consumers to ensure clarity in what Southern Aluminum stands for while building an engaging and supportive community within the organization.

Allison Schultz, president & CEO, said, “Adding the role of Chief Brand Officer allows us to have an executive whose full focus and effort are dedicated to the culture and promise of our brand. Andrew Moffett has a rich history in the hospitality industry and a lasting connection to Southern Aluminum, with a deep understanding and appreciation of the importance of our brand guarantee. I am incredibly excited to have Andrew on our team.”

Andrew joins Southern Aluminum from Marriott International, where he most recently served as the Global Discipline Leader for Meetings + Events over the last seven years. He was responsible for designing and developing strategic programs, products, and services which impact and elevate the associate and guest experience in meetings and events at Marriott’s hotels globally. In his 25 years with Marriott, he has held various positions on property and above property, taking him from front-line Event Services associate to corporate strategic leader in his most recent role. Andrew draws inspiration from the changing needs of how people work, meet, and travel pulling from his own rich experiences to accomplish critical goals.

Andrew Moffett stated, “People make brands. The individuals and innovation at Southern Aluminum have always inspired me. I know the exceptional quality of Southern Aluminum products are a result of putting their people and customers at the heart of the business. I am both honored and proud to join the dynamic team at Southern Aluminum and look forward to building on its already strong culture of growth, innovation, and talent.”